Digital Marketing

• Explain what Digital Marketing entail
• Define segments and the role segmentation plays in digital marketing
• Identify the relevance of role for different channels for your business and customers
• Explain how to use channels to market to the right customers at the right time.
• Building a target persona
• Define channels that will be used in campaigns and where your approach is paid, earned or owned
• Content writing

Content Marketing and Social

• Explain the impact local SEO has and how to set it up
• Perform keyword research, analysing search volume and competition
• Create your own Google Ads campaign
• Evaluate results and optimize Adwords
• Review key metrics and KPIs for SEM
• How to take advantage of video marketing, using Youtube.
• Learn Twitter marketing and how to leverage the Ads on it.
• Learn Facebook marketing and how to leverage Ads on it.
• Learn Instagram marketing and how to leverage the Ads on it.

Marketing Acquisition & Conversion Rate Optimization

• Landing pages & Lead Generation
• Review best practices of digital marketing UX
• Evaluate the design, functionality, and effectiveness of landing pages
• Develop forms for your business

Customer Engagement & Retention (Via Email)

• Plan and prepare lifecycle marketing strategies
• Learn how to do email Marketing
• Engage with your customers via email throughout their lifecycle.
• Plan, execute, and measure email-marketing campaigns
• Explaining how to create popup form to gain organic followers via email.

Paid Social & Advertising (Paid Search, Adwords

• Outline the process for developing content campaigns.
• Create a content plan with key messaging
• Assess which content marketing tactics meet specific marketing and business goals.
• Determine the key metrics for measuring and optimizing content marketing tactics.
• Select appropriate influencers for your project and determine your influencer outreach strategy.
• Curate and modify digital content across your social channels.
• Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
• Use of CRM (Customer Relationship Management) & Marketing automation tool

Artificial Intelligence (AI) concepts and tools

• Throughout this course, you will be introduced to Artificial Intelligence (AI) concepts and tools that can enhance your productivity and workflow. You will learn how to leverage AI to automate tasks, gain insights, and improve overall efficiency.
• Your instructor will guide you through the exploration of various AI tools and technologies, tailored to the specific needs and goals of the course. This hands-on experience will enable you to develop practical skills and apply AI solutions to real-world problems.

Google Tools

• Google Analytics
• Clear understanding of how to leverage the detailed information on Google Analytics
• Learn how to track a link using Google Analytics
• Google Search Console
• In depth tutorial on how to use Google Search Console
• Google TagManager
• Explain how to use Google TagManager to track links on your website
• Structured Data Markup Helper
• Explore how to use structured data markup helper to boost your local SEO